putting passengers in the front seat of subsidised taxi travel.
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UX Rescue connects non-government organisations (NGOs) around the world in need of user experience (UX) services with a global team of over 6,500 volunteers.
together, we re-worked their existing website to provide clearer communication of the UX Rescue advantage, demonstrating how good experience design can take an organisation’s digital products from good to improving community adoption and driving long-term impact.
the problem.
NGOs weren’t signing up to UX Rescue’s services.
UX Rescue had a thriving community of experience practitioners waiting patiently to put their volunteering to good use, yet they were left twiddling their thumbs by a lack of uptake from organisations, despite their need for digital and experience services.
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the old UX Rescue site.
clunky, bland, misguided.
the insight.
NGOs didn’t understand what UX Rescue was about.
the website had clear call-to-actions for volunteers, but left NGOs wanting more information:
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what is UX?
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how can UX benefit my organisation?
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what services can I access through volunteers?
*names have been changed
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we need to...
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encourage NGOs to sign up for volunteer design services.
the solution.
we re-designed the site with NGOs front-of-mind → using clearer, more direct storytelling to provide them with the understanding of UX tools, processes, and what implementing UX across their digital assets means for their organisation and their people.
getting them back to what matters: promoting powerful and impactful change for their people and across their communities.
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screens showcasing the new UX Rescue look and feel.
the UI is NGO-centred with better visuals of UX design processes and methodologies.
the approach.
over 12 weeks, UX rescue interviewed and engaged with NGOs to understand how we could make their site experience easier to digest.
the co-design process was critical for building a targeted NGO information architecture → ultimately providing them with the understanding they needed up-front so they could make an informed decision about utilising our services.
one NGO told us the site was:
another mentioned a lack of:
the result.
UX’ing UX Rescue saw a 112% increase in unique visitors to the site → a win for both those in need of services and those providing said servicies. and continuing to attract volunteer designers.
Critically, the organisation saw a 56% increase in contact form submissions. this was a HUGE(!) win for UX Rescue → it meant adoption!!
112%
→
56%
→
the impact.
by taking the leap to contract volunteer designers, NGOs were (and subsequently are) able to offer their communities and visitors with clearer, more succinct digital experiences.
helping them stay deeply connected to the people and communities they serve.
